What needed to change
The existing experience had strong subject-matter content but weak hierarchy, inconsistent presentation, and no practical publishing path for industries, insights, and long-form articles.
Anonymised client build
B2B AI consultancy platform
A multi-page consultancy website rebuilt around clear positioning, CMS publishing, and a polished light/dark experience.
Client identity withheld; scope reflects completed work.
CMS + editorial system
What we built
We introduced a flexible design system, CMS-driven content models, industry and article routes, accessible rich-text styling, responsive themes, and interaction patterns that keep complex content readable.
What the work enabled
A maintainable publishing platform with a clearer buyer journey, consistent editorial presentation, and reusable components for future pages and campaigns.
Build highlights
The system behind the screenshot.
- CMS-driven industries and insights
- Accessible long-form article system
- Responsive light/dark themes
- Reusable page and card patterns
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